One of the common misconceptions about Rolex is that its timepieces are machine-made. However, the truth is that Rolex watches are given hands-on human attention. The brand uses machines in the process. In fact, it has the most sophisticated watch-making history in the world. The employ robots and other automated solutions for tasks that humans are not good at such as sorting, and cataloging.
Everything from Rolex movements to bracelets is assembled by human hand. But, a machine helps with tasks such as the application of the right pressure when attaching pins, pressing down hands, and aligning parts. All Rolex Bangkok are set by hand through a trained technician.